from his days running a digital division at NBC in the early to mid 2000’s. Gonna hold judgment because he is a good person. BUT hate absolutely HATE they went entertainment exec again. Shows that they have little faith in securing a big contract with ESPN or Fox and are maybe pushing their chips in on the digital platform market? George’s is expertise is in digital brand building and digital MA. USC vs Oregon on Amazon Prime anyone, watching on your phone? It sure is another big swing. My wife was a EVP at the NBC Angency (NBC’s Marketing Arm) side and worked with George and his teams to build digital footprint. Then when the agency was rolled into Universal Pictures, George left. Have broken bread with him not a bad person. 1000 timea the human being Larry Scott is. he def lacks the Administrative experience as far as running what is supposed to be a Not For Profit Org. Look for hefty outlays to consultants that will run day to day operations.