Start playing the NIL game? I haven't read any reports of Trojans getting some of that NIL money. It seems like the perfect match-up. USC donor gets to showoff to his buddies that he is "sponsoring" some Trojan athletes.
To see this working, head to your live site.
Given current fan apathy, I wouldn't expect to see it before Helton is fired. Also, I would anticipate that some of this will be tied to the new coach. SC boosters have the reputation of wanting their say in who gets hired. Seems to me they are more focused on ego and access than on getting the best coach. Money for players will be tied to getting their way.
Fuck you, Haden.