#crappygubmentschool It seems football attendance, ticket sales, all other form of revenue and contributions were each down. CaL has bee losing money for much longer and deeper. And all of this is before the under Armour deal went away. OUCH. https://www.usatoday.com/story/sports/2021/02/09/ucla-athletics-financial-straits-21-7-deficit-2020/4449561001/
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Maybe UCLA should start flooding the low-end stores like Kohls and Marshall's with shitty merchandise like USC does. USC fans go wild for that swag.